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If you’re already using an affiliate network (like Awin or Rakuten), you can use your existing setup to track verified shoppers through their customer journey. This approach requires minimal technical implementation as the affiliate network handles the attribution.
1

Create a new tracking link

Create a new tracking link in your affiliate network.
2

Add the tracking link to your campaigns

Provide the tracking link to your Gocertify account manager so they can add it to your campaigns.
The tracking link you provide is where shoppers are redirected after they verify. It can include variables, such as the verification token, so that your network can match a sale back to a single verification. See Shopper Insights for the full list.

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Turn off UTM parameters for Gocertify

When you add Gocertify as a publisher, most networks generate a default set of UTM parameters for the links that send shoppers back to your site. Turn them off. Your analytics tool starts a new session every time it sees a UTM parameter. A shopper who arrived from your Instagram campaign, verified with Gocertify and then bought will show up as two sessions, and the purchase is attributed to the second one, with Gocertify as the source. Instagram loses credit for a sale it drove, and Gocertify appears to be a traffic source when the shopper was already on your site. Your network does not use UTM parameters to pay commission, so turning them off changes nothing about attribution in the network.
To keep Gocertify visible in your analytics, fire an event such as “Verified via Gocertify” when the verification type parameter is present on the landing URL. You can then see how many purchases included a verification, and which original source those shoppers came from.

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Working with publishers

If a third-party publisher promotes your campaign, you can give them a link that attributes their sales to them instead of to Gocertify. See Promotion Partners. If you would rather track conversions directly, and understand the incremental impact of your campaigns, you can use our Direct Conversion Tracking feature.