Create Campaigns
Verify User Groups
Convert shoppers with targeted, gated rewards.
Gocertify enables you to target your campaigns to any combination of our 40+ supported closed groups. We handle the verification process for you end-to-end.
Age: give rewards based on age categories.
Key and essential workers: give rewards to those who work in key and essential roles.
Action based: give rewards based on actions taken by the shopper.
Other groups: give rewards to shoppers who meet specific criteria.
How it works
Gocertify’s AI powered verification process verifies shoppers quickly, accurately and securely by automatically analysing “verification proof” in the form of:Email Ownership
Email Ownership
Many closed groups can be identified by their email address domain. For example, many healthcare workers have an email ending in
nhs.uk.If a shopper verifies using email, Gocertify validates that the domain matches the group criteria and sends the shopper a verification code to prove ownership of that email address.Document Upload
Document Upload
Shoppers can verify their identity by uploading a document, for example a work ID, passport, driving licence or payslip, that can then be analysed
using Gocertify’s AI technology.Gocertify does not share the document with the brand or store
the shopper is shopping with, but does let the brand know which category of discount the shopper verified for (e.g. student or NHS). If the shopper
is verifying special category data (i.e. that they are pregnant, or that they have donated blood) Gocertify will ask the shopper for their explicit consent to process the document
and send a code.
JustGiving
JustGiving
If a shopper chooses to donate to JustGiving, Gocertify will direct the shopper to the JustGiving site. JustGiving will confirm with Gocertify that the
shopper has made a charitable donation, and Gocertify will issue the reward.
Learning Portal
Learning Portal
If a shopper verifies using their learning portal, Gocertify will be notified that the status is confirmed, and Gocertify will send the shopper a code.
Manual Verification
Manual Verification
If a shopper experiences any difficulty verifying, the will manually verify. For this, Gocertify collects the shopper’s email,
mobile number, and a copy of the document they are using to verify their status. Gocertify does not share the document with the brand or store the shopper is
shopping with, but does let the brand know which category of discount the shopper verified for (e.g. student or NHS).
Top Groups
Gocertify supports 40+ closed user groups out of the box and can support additional groups on request. Students: give rewards to students, apprentices and graduates.Students
Students
Definition: a person formally engaged in learning, especially one enrolled in a school, college or university.Verification methods: options include student email, student ID card, via learning portal or UCAS confirmation letter/enrolment letter.
Apprentice
Apprentice
Definition: a person who works for another in order to learn a tradeVerification methods: options include a payslip within the last 3 months or an acceptance letter
Graduates
Graduates
Definition: a person who has received a degree or diploma on completing a course of study, as in a university, college, or school.Verification methods: options include a graduate email or a degree certificate dated within the last year.
Youth
Youth
Definition: Young people aged between 16 and 24 (can be tailored to specific age ranges).Verification methods: options include passport, birth certificate, driving license or similar government issued ID card with a valid date of birth listed.
Age Discount
Age Discount
Definition: Customised age-based discounts.Verification methods: options include passport, birth certificate, driving license or similar government issued ID card with a valid date of birth listed.
Seniors
Seniors
Definition: Shoppers aged 60 and over (exact age can be tailored).Verification methods: options include passport, birth certificate, driving license or similar government issued ID card with a valid date of birth listed. We also approve Senior cards in AU or Senior bus passes.
Healthcare
Healthcare
Definition: a provider of health care treatment and advice based on formal training and experience.Verification methods: options include work ID, payslip, certification of practice or work email
NHS
NHS
Definition: a provider of health care treatment within the NHS.Verification methods: options include work ID, payslip, certification of practice or work email
Teacher
Teacher
Definition: an educator who helps students acquire knowledge and valuable skills.Verification methods: options include work ID, payslip, certification of practice or work email
Military
Military
Definition: Someone who serves or has served in the armed forces; a member of a military force.Verification methods: options include military email, ID card, Veterans ID, Discharge Form, War pension or Veterans Railcard.
Police & Fire Service
Police & Fire Service
Definition: Someone who works for a police force or fire service.Verification methods: options include work ID, work email, payslip, P45 or pension document.
First Responder
First Responder
Definition: A person, such as a police officer, firefighter, or EMT, trained in urgent medical care and other emergency procedures.Verification methods: options include work ID, work email, payslip or pension document.
Delivery & Transport Staff
Delivery & Transport Staff
Definition: A person involved in loading, transporting, and delivering items to clients or businesses.Verification methods: Options include work ID, work email, payslip or drivers card (usually required by HGV drivers).
Supermarket Staff
Supermarket Staff
Definition: A person who works in a large self-service retail market that sells food and household goods.Verification methods: options include work ID, work email, payslip.
Charity Worker
Charity Worker
Definition: A person who does unpaid work, usually fundraising, in aid of a charityVerification methods: options include work ID supported with a valid charity number, work email, payslip (if paid worker).
Australian Defence Force
Australian Defence Force
Definition: A person who has worked for the military organisation responsible for the defence of the Commonwealth of Australia and its national interestsVerification methods: options include defence email, work payslip or pension document.
Social Worker
Social Worker
Emergency Service Workers
Emergency Service Workers
Definition: A person, such as a police officer, firefighter, or EMT, trained in urgent medical care and other emergency procedures.Verification methods: options include work ID, work email, payslip or pension document.
Social follower
Social follower
Strava
Strava
Definition: A person who uses the Strava app to track their running, cycling, swimming or other activities.Verification methods: a screenshot of the user’s Strava activity.
Donate
Donate
Definition: A person who has donated to a charity.Verification methods: with help from JustGiving, a user follows their platform via our link to verify their donation.
Disability
Disability
Definition: The UK gov disability census defines disability as a self-reported individual who had physical/mental health conditions lasting over
12 months impacting day-to-day activities. This aligns with the definition of disability in the Equalities act of 2010.Verification methods:
Disabled Railcard & Bus pass; Blue Badge; Attendance Allowance Letter;Disability Living Allowance (DLA) Letter; Personal Independence Payment (PIP) Award Letter
Maternity Leave
Maternity Leave
Definition: A person who is pregnant or has a baby and is taking leave off workVerification methods: screenshot of NHS maternity prescription exemption certificate.
Employee Discount
Employee Discount
Definition: A person who works for your brand.Verification methods: employees can verify with their company email.