Create Campaigns
Capture Zero-Party Data
Promote across Channels
Track Impact
Verify User Groups
Convert shoppers with targeted, gated rewards.
gocertify enables you to target your campaigns to any combination of our 40+ supported closed groups. We handle the verification process for you end-to-end.
How it works
gocertify’s AI powered verification process verifies shoppers quickly, accurately and securely by automatically analysing “verification proof” in the form of:
Many closed groups can be identified by their email address domain. For example, many healthcare workers have an email ending in nhs.uk.
If a shopper verifies using email, gocertify validates that the domain matches the group criteria and sends the shopper a verification code to prove ownership of that email address.
Shoppers can verify their identity by uploading a document, for example a work ID, passport, driving licence or payslip, that can then be analysed using gocertify’s AI technology.
gocertify does not share the document with the brand or store the shopper is shopping with, but does let the brand know which category of discount the shopper verified for (e.g. student or NHS). If the shopper is verifying special category data (i.e. that they are pregnant, or that they have donated blood) gocertify will ask the shopper for their explicit consent to process the document and send a code.
If a shopper chooses to donate to JustGiving, gocertify will direct the shopper to the JustGiving site. JustGiving will confirm with gocertify that the shopper has made a charitable donation, and gocertify will issue the reward.
If a shopper verifies using their learning portal, gocertify will be notified that the status is confirmed, and gocertify will send the shopper a code.
If a shopper experiences any difficulty verifying, the will manually verify. For this, gocertify collects the shopper’s email, mobile number, and a copy of the document they are using to verify their status. gocertify does not share the document with the brand or store the shopper is shopping with, but does let the brand know which category of discount the shopper verified for (e.g. student or NHS).
Top Groups
gocertify supports 40+ closed user groups out of the box and can support additional groups on request.
Students: give rewards to students, apprentices and graduates.
Definition: a person formally engaged in learning, especially one enrolled in a school, college or university.
Verification methods: options include student email, student ID card, via learning portal or UCAS confirmation letter/enrolment letter.
Definition: a person who works for another in order to learn a trade
Verification methods: options include a payslip within the last 3 months or an acceptance letter
Definition: a person who has received a degree or diploma on completing a course of study, as in a university, college, or school.
Verification methods: options include a graduate email or a degree certificate dated within the last year.
Age: give rewards based on age categories.
Definition: Young people aged between 16 and 24 (can be tailored to specific age ranges).
Verification methods: options include passport, birth certificate, driving license or similar government issued ID card with a valid date of birth listed.
Definition: Customised age-based discounts.
Verification methods: options include passport, birth certificate, driving license or similar government issued ID card with a valid date of birth listed.
Definition: Shoppers aged 60 and over (exact age can be tailored).
Verification methods: options include passport, birth certificate, driving license or similar government issued ID card with a valid date of birth listed. We also approve Senior cards in AU or Senior bus passes.
Key and essential workers: give rewards to those who work in key and essential roles.
Definition: a provider of health care treatment and advice based on formal training and experience.
Verification methods: options include work ID, payslip, certification of practice or work email
Definition: a provider of health care treatment within the NHS.
Verification methods: options include work ID, payslip, certification of practice or work email
Definition: an educator who helps students acquire knowledge and valuable skills.
Verification methods: options include work ID, payslip, certification of practice or work email
Definition: Someone who serves or has served in the armed forces; a member of a military force.
Verification methods: options include military email, ID card, Veterans ID, Discharge Form, War pension or Veterans Railcard.
Definition: Someone who works for a police force or fire service.
Verification methods: options include work ID, work email, payslip, P45 or pension document.
Definition: A person, such as a police officer, firefighter, or EMT, trained in urgent medical care and other emergency procedures.
Verification methods: options include work ID, work email, payslip or pension document.
Definition: A person involved in loading, transporting, and delivering items to clients or businesses.
Verification methods: Options include work ID, work email, payslip or drivers card (usually required by HGV drivers).
Definition: A person who works in a large self-service retail market that sells food and household goods.
Verification methods: options include work ID, work email, payslip.
Definition: A person who does unpaid work, usually fundraising, in aid of a charity
Verification methods: options include work ID supported with a valid charity number, work email, payslip (if paid worker).
Definition: A person who has worked for the military organisation responsible for the defence of the Commonwealth of Australia and its national interests
Verification methods: options include defence email, work payslip or pension document.
Definition: A person, such as a police officer, firefighter, or EMT, trained in urgent medical care and other emergency procedures.
Verification methods: options include work ID, work email, payslip or pension document.
Action based: give rewards based on actions taken by the shopper.
Definition: A person who follows your brand’s social media account.
Verification methods: a screenshot of the user following the brand on the named social media page.
Definition: A person who uses the Strava app to track their running, cycling, swimming or other activities.
Verification methods: a screenshot of the user’s Strava activity.
Definition: A person who has donated to a charity.
Verification methods: with help from JustGiving, a user follows their platform via our link to verify their donation.
Other groups: give rewards to shoppers who meet specific criteria.
Definition: The UK gov disability census defines disability as a self-reported individual who had physical/mental health conditions lasting over 12 months impacting day-to-day activities. This aligns with the definition of disability in the Equalities act of 2010.
Verification methods: Disabled Railcard & Bus pass; Blue Badge; Attendance Allowance Letter;Disability Living Allowance (DLA) Letter; Personal Independence Payment (PIP) Award Letter
Definition: A person who is pregnant or has a baby and is taking leave off work
Verification methods: screenshot of NHS maternity prescription exemption certificate.
Definition: A person who works for your brand.
Verification methods: employees can verify with their company email.
Definition: A person that helps people and communities overcome challenges and achieve well-being.
Verification methods: options include work ID, work email, payslip, carers allowance or proof they are on the social register supported by a valid ID card e.g. driving licence.