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Post Verification Tracking

Once a shopper has completed a verification flow they will be redirected to a custom link, known as a tracking link. Beyond simply redirecting shopper’s to a specific page on your website post-verification, you can customise this tracking link to pass real-time information about the user group of that shopper. You can set tracking links up at a brand level or make them unique per campaign.

If you are using an affiliate network this is also the link you will use to track conversions (see Affiliate Tracking).

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Passing verification type

To gain real-time insights into your shoppers you can use this tracking link to pass a special query parameter with the details of the campaign or group a shopper was verified with.

For example, if you are running campaigns for Students, you can store this information in the URL as a query parameter:

https://example.com/your-page?campaign=student

You can give this parameter any name you want, including as an UTM parameter (i.e. utm_campaign). If you push this data to your datalayer you can then use it in real time to segment your shoppers and unlock further personalisation.

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Passing Custom Parameters

In addition to receiving information about verifications, you can also pass your own data through the verification process and receive it back at the end. This bidirectional data flow is particularly useful for referral campaigns or when you need to maintain session continuity.

To do this, we support 2 special parameters, called subid and clickref. The only difference between the two is that subid is persisted to our verification database, while clickref is ephemeral and will only be available in the current session.

See how to set them in your landing pages here. To gain insights into which of these shoppers are converting, implement transaction tracking