Overview

Campaigns form the fundamental building blocks of reward flows. When you create a campaign you can:

• Choose the reward you want to offer (e.g 20% off to Key Workers)
• Customise the copy and design of the campaign
• Gate the offer to a specific audience (or make it available to all shoppers)
• Enable DataCapture to collect information from shoppers (e.g email address)

You can also group campaigns, enabling you to have one parent campaign (i.e. Key Worker Discounts) and then have child campaigns (i.e. Healthcare Workers and Teachers).

In this section we’ll cover how to create and configure campaigns but feel free to skip ahead to the DataCapture section to learn more about how to leverage rewards to understand your customers better or the Promotion section to learn how to omnichannel promote these offers to your customers.