In most cases, the Visibility toolkit is enough to target the right pages for your offers. However, there are some cases where you need more control over the targeting.

Consider using advanced targeting when:

1. You need to add aditional variables to the placement that are not available in your DataLayer or CMS (e.g. custom promotional phrases for specific products)
2. You want to display offers for particular SKUs or product categories that can’t be easily identified through standard DataLayer or CMS parameters.

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Defining a target

Each target is defined by an “identifier”. The first step is for you to decide what identifier you want to use. In most cases, this will be a SKU.

Then, you need to create the placement you want to run your offer. Remember that you make your messaging more engaging by adding dynamic text using variables.

Finally, add all the targets you want to run your offer on.

Once you select the placement you want to use, all the variables included in its CTA will be displayed in the “Placement variables” section. You will be able to feed all the value for these variables in the “Variable definitions” section.

You can also load multiple targets from a CSV file, by selecting the “Multiple targets” option.

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Triggering the placement

Back in your website, you will need to add a small script to load the current identifier (e.g. loading the SKU from a hidden HTML element or DataLayer) and then trigger the Gocertify placement for that target.

gocertify.setTarget(identifier, cssAnchor);

You can also use the optional cssAnchor parameter. This is the CSS anchor where you want the placement to be displayed (in case it’s not defined in the placement).