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In most cases, the Visibility toolkit is enough to target the right pages for your offers. However, there are some cases where you need more control over the targeting. Consider using advanced targeting when:
  1. You need to add aditional variables to the placement that are not available in your DataLayer or CMS (e.g. custom promotional phrases for specific products)
  2. You want to display offers for particular SKUs or product categories that can’t be easily identified through standard DataLayer or CMS parameters.

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Defining a target

Each target is defined by an “identifier”. The first step is for you to decide what identifier you want to use. In most cases, this will be a SKU. Then, you need to create the placement you want to run your offer. Remember that you make your messaging more engaging by adding dynamic text using variables. Finally, add all the targets you want to run your offer on. Adding a new advanced targeting Once you select the placement you want to use, all the variables included in its CTA will be displayed in the “Placement variables” section. You will be able to feed all the value for these variables in the “Variable definitions” section. You can also load multiple targets from a CSV file, by selecting the “Multiple targets” option.

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Importing targets from CSV

When uploading multiple targets via CSV, the form displays the required column format: CSV upload form showing required columns Your CSV file should contain the following columns:
  • identifier (required) - The target identifier (e.g., SKU)
  • placement_token (required) - The placement to associate with the target
  • name (optional) - A human-readable name for the target
  • Any additional columns will be added as variable definitions for your placement
You can choose to update existing records or create new ones. The “Update existing records and create new records” option is non-destructive and will preserve any targets not included in your CSV.

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Searching targets

Use the search field to find existing targets by name or identifier. The search uses full-text matching with prefix support, so you can:
  • Search by partial terms: typing “pro” will match targets containing “professional” or “product”
  • Use multiple search terms: typing “Plus Silver” will match targets where both terms appear, such as “BAR Plus USB Flash Drive 512 GB Silver”
  • Search across fields: queries match against both the target identifier and name
Multi-term search is useful when you have many similar targets. For example, searching “Buds graphite” will find “Galaxy Buds FE / graphite / BT” even though those terms aren’t adjacent in the target name.

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Triggering the placement

Once targets are configured in the platform, you need to trigger them on your website. There are three methods available: The simplest way to display a target is to add the <gocertify-target> web component directly in your HTML where you want the placement to appear:
The identifier attribute should match the identifier you configured for the target (e.g., a SKU). The component automatically fetches the placement content and renders it inline.
The web component approach is recommended because it requires less custom code and handles page readiness automatically for more reliable loading.

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Passing page data to the placement

Any data-* attribute you put on the target is copied onto the placement it injects. This lets the placement use dynamic text variables such as {{purchase-amount}}, {{locale}}, {{currency}} and {{savings-amount}} with live values from the page, without a separate placement for every product.
A few rules apply:
  • Every data-* attribute transfers. There is no list to maintain, so a new variable only needs the matching attribute.
  • Page data takes precedence. If the target’s variable definitions in the dashboard set the same value, the attribute on the page overrides it.
  • {{savings-amount}} needs data-purchase-amount. The saving is calculated from the purchase amount, so an attribute named data-price-amount would only fill a literal {{price-amount}} variable.
  • Attributes are read when the placement loads. Changing them on the target afterwards does not update the placement. If the identifier changes the placement re-renders and picks up the attributes again.

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Using the Shopify app

If your store is on Shopify, you don’t need to add any code. Add the On-Site Message block to your product template and set Add placement via to Product SKU. The block will use each product’s SKU as the target identifier. See Shopify Integration for the full setup.

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Using JavaScript

If you need more control over when the target loads, you can use the JavaScript function. This is useful when the identifier needs to be dynamically retrieved from the page (e.g., from a hidden HTML element or DataLayer):
The cssAnchor parameter is optional. Use it to specify where the placement should appear if it’s not already defined in the placement configuration.