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June 2025

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Yotpo Integration

Yotpo Integration
Gocertify now integrates with Yotpo! Reward your users with points when they verify as a member of a target group (Students, Key Workers, etc). Find more information in the Yotpo Integration section.
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May 2025

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Dynamic Messaging

Dynamic Messaging
Personalise your on-site messaging with dynamic messaging. We’ve introduced custom variables so you can fully customise your CTA’s, from highlighting specific products (e.g. “Like this bag? Get 20% off!”) to personalising the messsage for logged in users (“Sarah, you’ve got 20% off your next purchase!”). Find more information in the Dynamic Messaging section.
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April 2025

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Attentive Integration

Attentive Integration
Gocertify now integrates with Attentive! Keep your shoppers engaged with personalised, targeted offers and rewards. Find more information in the Attentive Integration section.
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March 2025

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Advanced OSM targeting

Advanced Targeting
Advanced targeting is an enterprise feature that let’s you run unique on-site messages at scale. From targeting specific product SKUs to showing data driven messaging (i.e. based on stock levels), you can now run more targeted and impactful campaigns. Find more information in the Advanced Targeting section.
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February 2025

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New custom OSM Visibility rules

Path rule
Use JavaScript to define your own visibility rules based on any data available or in your datalayer. For example, you could create a custom rule to only show an offer to shoppers who have a certain basket value, helping drive an increase in AoV. Find more information in the On Site Messaging section.
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January 2025

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Multiple choice custom fields

Multiple choice custom fields
DataCapture now supports multiple choice custom fields. Collect deeper insights on your shoppers and drive more impactful downstream marketing campaigns.

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Sync Custom Fields to Bloomreach

We’ve added support for syncing custom fields to Bloomreach. This means you can now sync your customer’s complete profile to your Bloomreach account and use it to power targeted marketing campaigns.

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Shopify App!

Shopify App
Our team have been hard at work building a brand new Shopify app! Quickly install Gocertify site wide and access all our features across your online store with zero code.
  • No-code head script installation: Once you’ve installed the app and connected your store, we’ll automatically install the Gocertify head script site wide - no dev time required.
  • Drag and Drop Shopify Blocks: Simply drag and drop OfferHub, Landing Page and Onsite Messaging blocks onto your pages, no need to edit any code.
  • Automatic coupon code feed: Connect your verification flows to your Shopify Discounts and we’ll automatically generate unique coupon codes for your customers, so you don’t have to.
Find more information in the Integrate on Site section.
This app is currently in beta and not listed on the Shopify App Store. If you want to try it out, please contact your Customer Success Manager.
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November 2024

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Refreshed Documentation

We’ve given our documentation a complete overhaul, making it even easier to get started and helping you get the most out of the Gocertify platform.

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gocertify.js Released

We’ve released a new version of our head script, gocertify.js, replacing the old embed.js script. This new version increases performance and includes a number of new features (such as On Site Messaging). To start using the new script, please follow our upgrade guide.
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October 2024

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New Placement Types

Floating OSM
We’ve added a range of new placement types to On Site Messaging. Display your offers exactly where you want them, whether that’s in the header, inline or floating across your site. Find more information in the On Site Messaging section.
  • Floating Button: a hovering trigger that floats above the page content.
  • Sticky Bar: a prominent sticky bar at the top or bottom of your site.
  • In-line: rewards directly on product/checkout pages, maximising conversion of high intent shoppers.

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OSM Multi-campaign Picker

OSM Picker
OSM now supports multiple campaigns, including both external and closed-group offers, helping you drive incremental conversions.

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OSM Dashboard Refresh

Setting visibility rules
Off the back of our exciting launch of On Site Messaging Visibility Rules, we’ve given the OSM page a refresh!
  • New design: a fresh look and feel that keeps everything organised and intuitive.
  • Improved usability: easier to add new offers and campaigns to your OSM, and manage existing ones.
  • Fine-tuned controls: we’ve added a number of new controls to help you fine-tune your OSM campaigns.
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September 2024

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OSM Visibility rules

Path rule
Promote the right offer to the right shopper at the right time.Our visibility rules give you complete control over which offers are visible to which shoppers. Find more information in the On Site Messaging section. We currently support:
  • Time of day: show an offer between certain hours, catching your shoppers when they’re most likely to convert.
  • Page URL: show an offer on certain pages of your site, helping you target specific products or categories.
  • Price: show an offer for products within a certain price range, ensuring you keep your offers in line with your pricing strategy.
  • Dwell time: show an offer after a user has spent a certain amount of time on a page, driving incremental conversions.
  • Date: show an offer between certain dates, helping you run targeted campaigns around key dates and events.
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August 2024

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Custom Fields

Custom Fields
Use Custom Fields to collect any additional data you require during the verification flow. Personalise the shopping experience and retarget shoppers. We currently support:
  • Free Text: useful for collecting names, postcodes or other unstructured information.
  • Dropdown: best when you have a long list of potential options, such as product categories.
  • Radio Buttons: used when you have a short list of potential options, such as product size, and want the user to select one.
  • Multi Select: allow users to select multiple options from a list, useful for collecting information such as hobbies or interests.
  • Date Picker: make it easy to collect dates, such as dates of birth or other significant events.

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Disability Discounts

Eden Mobility
We’ve added a new verification group, enabling you to provide rewards to the disabled community. We’re delighted that Eden Mobility is the first brand to adopt this new reward type!
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May 2024

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Promote rewards with On Site Messaging

Verify supermarket staff
Display discounts and offers across your website with our new OnSite Messaging feature.On Site messaging (OSM) is a powerful way to drive conversions by surfacing offers directly on product/checkout pages, maximising conversion of high intent shoppers. No additional development work is needed to add OSM to your site as long as the head script has already been installed.
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April 2024

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DotDigital Integration

DotDigital Integration
Sync shopper data to DotDigital to enrich your customer profiles and drive additional revenue.
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February 2024

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Emarsys Integration

Emarsys Integration
Sync shopper data to Emarsys to enrich your customer profiles and drive additional revenue.

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Dashboard Notifications

Get weekly summaries of key activities and insights from your dashboard.
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January 2024

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Datacapture CSV downloads

Download a CSV of all the data captured from your verification flows and import into any CRM or marketing platform.
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December 2023

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Client Dashboard Launches!

Client Dashboard
Our mission is to give brands complete control over the rewards they run.We are therefore incredibly excited to launch our new Client Dashboard! The intial focus is on providing you with high quality reporting on the impact of your rewards, but our roadmap is packed full of dashboard updates designed to help you get the most out of Gocertify, from tweaking your messaging to crafting the perfect reward flow.
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November 2023

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Bloomreach Integration

Bloomreach Integration
Sync shopper data to Bloomreach to enrich your customer profiles and drive downstream marketing revenue.

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Ometria Integration

Ometria Integration
Sync shopper data to Ometria to enrich your customer profiles and drive downstream marketing revenue.
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July 2023

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OfferHub

OfferHub Launch
Host all your offers in one SEO optimised landing page! OfferHub lets you instantly showcase all your discounts in one place and drive traffic to your site.
  • Single discount page Display open offers alongside your closed-group offers in one SEO optimised page.
  • Auto-update OfferHub will automatically update with new offers and discounts.
  • On-brand design Keep your page on-site and on-brand.

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Integrate CouponAPI

Gocertify is now integrated with CouponAPI - we’ll automatically generate coupon codes for your customers, so you don’t have to.
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April 2023

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Cashback

We’ve added a new reward type! Give shoppers cashback on their purchases and drive additional revenue and loyalty.
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January 2023

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Schedule Campaigns

Plan your campaigns in advance and we’ll automatically publish them at the right time.
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September 2022

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Enrich your CRM with first-party data

We can now pass through the data points collected in the verification flow into your CRM. Allowing you to personalise your experience for specific occupation and age groups.

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Verify Government employees

We can now verify Government Staff and Civil Servants in UK, US, CA and AU. Opening up key workers to now a total of 25+ million public sector employees.

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Verify Healthcare & Emergency workers via work emails

34% of healthcare and emergency employees have work emails. These workers can now verify their ownership of their email address for a discount.

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Verify supermarket staff via work emails

Many supermarket staff have work emails. These workers can now verify their ownership of their email address for a discount.
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July 2022

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Translate your verification flow

You can now translate your verification flow into German, Spanish, Danish, French, Italian, Dutch, Swedish, Japanese & Korean!
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May 2022

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Shoppers can now choose how they verify

Give your shoppers a choice in how they get verified. More choice = quicker verification and increased conversion rates.
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February 2022

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”Donate for a discount” is now free for initiatives supporting Ukraine

Donate for Discount Ukraine
We’re providing our services for free to brands that would like to run a “Donate for a Discount” campaign supporting Ukraine. We expect campaigns like these to drive £100,000s in donations and really make a difference.
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January 2022

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Run closed-group offers on any publisher

Promote any closed-group offer on all your existing partners - expanding to an audience outside of yourclosed-group publishers. And leverage the reach of the largest websites.

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Drive donations for a charity of your choice

Justgiving update
We have partnered up with JustGiving to create an incredibly easy way for you to reward any shopper that donates to any JustGiving charity.
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November 2021

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Reward Follows

Supercharge your marketing efforts by rewarding shoppers who follow you on social media.
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September 2021

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Verify Strava Activities

Verify Strava Activites
Reward shoppers who achieve health and fitness goals. These offers can be promoted across other publishers, email, social and other marketing channels, with Gocertify verifying activities. Launch an offer that stands out, generate PR and word-of-mouth.
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June 2021

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Partnership with Benefits Everyone

We’ve partnered with Benefits Everyone! Every offer available to the NHS will now be promoted through their NHS employee benefits portal.
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March 2021

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Verify any age category!

Our AI driving license & passport verification can now verify any age category. Just let us know the min and max age that you’d like to target and we’ll set everything up.

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New Reward Type - Gated Content

Content Gate
Alongside our standard coupon code reward you can now give verified users access to an exclusive link. This link can lead shoppers to a hidden landing page with discounted products, somewhere to claim a freebie and more!

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Verify Postal & Delivery Staff

We’ve added postal and delivery employees to our key worker verification tool! Attract and verify an additional 300k people (UK only). Delivery staff played a vital role throughout the pandemic. This is the very first time brands can reward this group.
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February 2021

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Auto-Add Coupons to Checkout

Auto-add coupons to checkout
Auto-add a coupon code in the basket when someone is verified - improving your conversion rates and customer experience. Shoppers won’t have the problem of losing the coupon in their clipboard!
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January 2021

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Verify Supermarket Staff

We’ve added supermarket employees to our key worker verification tool. Attract and verify an additional 1.3m people who played a vital role throughout the pandemic. This is the very first time brands can reward this group.

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Reward refer a friend!

Reward anyone that shares a Gocertify offer with entry into a competition or freebie
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December 2020

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Quicker, more organised & more stylish

V2 Launch
  • Quicker: just 2.5 seconds between submitting a verification and receiving a coupon code.
  • More organised: organise all your rewards into one group discount hub.
  • More stylish: take a look at our revamped design.
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October 2020

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Live in United States and Ireland!

Live in United States and Ireland
We’re now helping brands offer group discounts in the United States and Ireland. Let us know where you’d like us to focus on next.
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September 2020

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Verify Military

We’ve added support for Military Verification. Instantly reward any member of the armed forces.
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July 2020

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Verify Youth

We can now verify under-25s! Our first of its kind image recognition tech analyses a picture of a Passport or Driving License to establish someone’s age in seconds.
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June 2020

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Webcam ID Scanner

Webcam ID Scanner
Your users can now take a picture of their ID with their webcam. No need for them to a take picture on their phone and transfer to their desktop with our new uploader.
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May 2020

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Verify Students

We’ve added support for Student Verification you you can now instantly verify any Student at a UK School or University.

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Verify Police and Fire Service workers

You can now verify anyone who works for the Police and Fire Service using image recognition on workplace IDs.

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Verify teachers

You can now verify teachers! From now onwards you can can verify 500k UK teachers who work at a registered UK school. Teachers are verified using their work email address.

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Create a landing page

Embed your Widget
You can now verify your users without them having to leave your website. Every brand that signs up to Gocertify receives a widget which can be added to your site with one line of code. Find more information in the Getting Started section.

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Personalise your favicon

Personalised Favicons
We’re always adding features to make sure your page is as on-brand as possible. Now your Gocertify landing page includes your own favicon!