Intelligent OSM typography
Updated on-site messaging to dynamically apply your website’s heading font to taglines and body fonts now to all other text. This ensures all messaging stays perfectly on-brand with your site’s typography.InStore Launcher
Campaign Detail Dashboard
Offers Index Page
Animated Verification Loading State
Improved Settings Sidebar Navigation
We’ve moved the Settings link from the profile dropdown menu to the main sidebar navigation, making it easier to discover.Dashboard UI Refresh
Updated the dashboard UI to use our latest design language and moved primary actions like Export and New Target from the top navigation bar into table toolbars where they’re more contextually relevant.Improved Document Consent Copy
Updated the document consent legal copy in the shopper verification flow to provide clearer, GDPR-aligned wording about AI processing and data handling. The new English copy has been translated and verified across all 13 supported locales.Cześć!
We’ve added Polish (pl-PL) as a supported platform language with full translations for the reward flow, support, and verification surfaces. The locale includes currency mapping for Polish złoty (PLN) and falls back to British English for any missing translations.Multiple Date Rules for OSM
Added flexible date scheduling for on-site messages so you can now promote the same offer across multiple separate time periods. For example, run a “Free Delivery” campaign during Black Friday weekend and again over Christmas, without creating duplicate placements.Customise External Campaign Offer Terms
You can now customise the “Offer terms” text that appears for OfferHub campaigns.Improved Verification Speed
Improved document identity verification speed by 30% without compromising how decisions are made or errors are handled through parallelisation of checks and performance optimisation.Improved Regional Switcher
We’ve improved the market switcher performance helping you navigate quickly between regional brands.Gocertify Intelligence Blurry Image Check
We’ve improved verification speed by instantly detecting blurry document photos and prompting customers to retake them - helping shoppers complete verification faster by catching photo quality issues upfront.Reusable Offers
Fully Migrated to gocertify.js
We’ve completed the switch from the old embed.js to gocertify.js. All brands now have access to the latest features and improvements.
See more information in integrate on site.Improved Shopper Rejection Screens
Rebuilt rejection and review screens to give shoppers clearer next steps and faster access to manual review. Shoppers can now request a review directly from the rejection screen without navigating through multiple steps, and brands without manual review show an “Exit” button to help shoppers move on quickly.A refreshed shopper reward experience
- Fresh visual design: a clean new look, with the same components and journey your shoppers already trust
- Clearer, more guided journey: better progress indicators, clearer signposting, and easier access to support mean fewer drop-offs
- Better mobile responsiveness: the flow now adapts more gracefully to smaller screens
- Smoother interactions and animations: polished transitions so shoppers feel guided through a flow
- More customisation control: expanded options to tailor the reward experience to your brand
Checkout Page OSM for Shopify
Thai Language Support
Gocertify now supports Thai (th-TH) as a locale option. All verification flows, on-site messages, and user interfaces are available in Thai, with localised date, time, number, and currency formatting (Thai Baht). Configure your campaigns for the Thai market by setting the locale toth-TH.
See more information in customise copy.Inline OSM Placement Position
Added position controls for inline on-site message placements, allowing you to insert messages before, after, or inside (start/end) the target element. Configure separate positions for desktop and mobile views to better adapt messages to different page layouts. See more information in inline placement osm.Advanced Targeting Search Upgrade
Upgraded Advanced Targeting search to support full-text search with prefix support. You can now find targets using multiple terms (e.g., “Buds graphite” now matches “Galaxy Buds FE / graphite / BT”). Enjoy faster, more relevant search results at scale. See more information in advanced targeting.OSM Preview Mode
Fixed an issue where placements with restrictive visibility rules couldn’t be previewed. Visibility checks now run in informational mode during preview, allowing users to see and test placements regardless of their visibility conditions. See more information in on-site placements.Blocked User Password Recovery
Fixed an issue where blocked dashboard users had to contact support to regain access. Blocked users can now unblock their accounts by resetting their password through the standard “Forgot password” flow. See more information in dashboard access.Region Selector Shortcut
Added a contextual hint and “Show me” shortcut on the Integrate on-site page to make it simpler to install the Gocertify script across multiple regions. See more information in integrate on site.Advanced Targeting Improvements
Improved the Advanced Targeting interface with a better CSV upload including improved error messages and debugging. See more information in advanced targeting.Braze CRM Integration
Global Learning Portal Verification
Verify students worldwide! We’ve expanded our student learning portal verification coverage globally. See more information in closed user groups.Webhook Bearer Authentication
Added Bearer token authentication support for webhook integrations. Brands can now configure an optional API token in the webhook settings, which will be sent as an Authorization header to enable webhooks to call protected endpoints. See more information in webhooks zapier.Easily validate your website script installation through a dedicated settings page
Improved savings amount calculator for onsite campaign messages
We’ve improved how campaign discount values are calculated and displayed to shoppers in onsite messages. When your campaign offers a percentage discount like “30% off”, the onsite message calculates and displays the actual savings amount to shoppers (e.g. “Save £15.60”). We’ve improved how this calculation handles decimal values, so discounts like “30.5% off” now produce accurate savings amounts See more information in dynamic text.Use web components to embed Gocertify placements on-site
You can now embed Gocertify targets directly into your pages using a simple web component tag instead of relying on JavaScript functions. Just add<gocertify-target identifier="SKU123"></gocertify-target> to your HTML, and the component automatically fetches and displays the appropriate placement content for that product or page. This approach makes it easier to add Gocertify campaigns to your site, reduces the amount of custom code you need to write, and ensures targets load more reliably by checking for page readiness before attempting to display content.
See more information in advanced targeting.Automatically update on-site messaging savings amounts with a new Shopify variants block
View and export contacts filtered by region
Add pre-approved email lists to allow your team to test verification
You can now pre-approve specific email addresses for your brand, allowing trusted users to test the standard email verification process. This streamlines onboarding for team members, partners, or frequent collaborators whilst maintaining security controls. Your account manager can manage the list of allowed emails, so let them know if you need to add any additional email addresses. See more information in dashboard access.You can now manage team access with clearly defined roles like Admin, Creator, and Viewer.
You can now manage dashboard access with a clearer, more structured role system. Users are now assigned one of four roles: Brand Admin (full control), Region Admin (regional management), Creator (can create and edit campaigns), or Viewer (read-only access). This makes it easier to understand who has what level of access at a glance and simplifies the process of granting appropriate permissions when inviting team members to your dashboard. See more information in dashboard access.Improve CSV import for advanced targeting
We’ve improved the CSV import process for Advanced Targeting - ensuring your imports work reliably even when your spreadsheet software adds extra empty columns or has inconsistent formatting, saving you time troubleshooting failed uploads. See more information in advanced targeting.Improved performance and workflows
- You can now use the “select all live offers” quick link to select only published campaigns, making it much easier to manage on-site message placements. This change streamlines your workflow when setting up OSM placements for closed user groups or other targeted campaigns.
- You can now use SKUs containing slashes in advanced targeting rules. This gives you more flexibility when setting up advanced targeting rules.
- We’ve improved the performance of the Gocertify platform, particularly for large brands with a lot of campaigns and offers. This should result in a faster and more responsive experience for you.
Added a guided onboarding flow for new dashboard users
You can now add clickable links to data capture consent text
You can now add clickable hyperlinks to your data capture explicit opt-in text using markdown formatting. When you include a link like[click here](https://example.com) in your custom consent text, it will automatically open in a new tab when shoppers click it. This makes it easier to direct customers to your terms and conditions or privacy policy without them losing their place in the sign-up process.Added a changelog card to the dashboard sidebar
We’ve added a changelog card into the dashboard so you can keep informed of the latest updates and opportunities. See more information in dashboard access.Updated invitation experience for new team members
You can now invite team members to your brand through an updated onboarding experience. When you add a new team member, they’ll automatically receive a personalised invitation email with a comprehensive onboarding experience that get’s them started quickly and effectively. See more information in dashboard access.Set up to 30 visibility rules for on-site messages
You can now add up to 30 visibility rules against a given OSM placement (increasing the limit from 20). This gives you more flexibility when setting up campaigns that need to appear on multiple specific pages, reducing the need to create separate campaigns or use more complex targeting methods. See more information in osm visibility.Improved tracking link signature handling to support URLs with nested query parameters
You can now use tracking links with nested query parameters in your campaigns. Previously, the system couldn’t properly sign URLs where query strings were embedded within the path (likedestination:https%3A%2F%2Fexample.com%2F%3Fparam%3Dvalue), which meant some affiliate network tracking links wouldn’t work correctly. This improvement ensures your tracking links are properly secured and function as expected, giving you more flexibility when setting up affiliate network integrations.
See more information in affiliate tracking.Other Improvements:
- Improved how Advanced Targeting handles missing targets
- Shoppers will now see a clear manual review message when restricted by your reward guardrails
- Fixed a bug encountered when closing the custom script modal
- Fixed an issue where sticky banners and other placement elements would persist across pages
- Fixed misaligned error icons in form validation
2FA for all accounts
Single Sign-On (SSO)
Advanced Targeting savings calculator
Advanced targeting lets you run campaigns on specific products or pages by defining custom identifiers (like SKUs) and variables that aren’t available in your standard data layer. Advanced targeting can now pull pricing data from multiple sources to ensure the displayed discount reflects the best available information. This means shoppers will see the correct savings amount even when promotional prices vary across different parts of your site.Fresh Dashboard Design
Limit offer eligibility to specific countries
Direct Transaction Tracking
- Connect transactions to Gocertify offers for clearer performance insights
- Measure actual revenue and order details to validate discount impact
- Optimise future campaigns with trustworthy, first-party conversion data
AB Testing
- Compare different discount percentages, messaging approaches, and positioning to identify what works
- Measure the impact of changes on your core KPIs
Yotpo Integration
Dynamic Messaging
Attentive Integration
Advanced OSM targeting
New custom OSM Visibility rules
Multiple choice custom fields
Sync Custom Fields to Bloomreach
We’ve added support for syncing custom fields to Bloomreach. This means you can now sync your customer’s complete profile to your Bloomreach account and use it to power targeted marketing campaigns.Shopify App!
- No-code head script installation: Once you’ve installed the app and connected your store, we’ll automatically install the Gocertify head script site wide - no dev time required.
- Drag and Drop Shopify Blocks: Simply drag and drop OfferHub, Landing Page and Onsite Messaging blocks onto your pages, no need to edit any code.
- Automatic coupon code feed: Connect your verification flows to your Shopify Discounts and we’ll automatically generate unique coupon codes for your customers, so you don’t have to.
This app is currently in beta and not listed on the Shopify App Store. If you want to try it out, please contact your Customer Success Manager.
Refreshed Documentation
We’ve given our documentation a complete overhaul, making it even easier to get started and helping you get the most out of the Gocertify platform.gocertify.js Released
We’ve released a new version of our head script,gocertify.js, replacing the old embed.js script. This new version increases performance and includes a number of new features (such as On Site Messaging).
To start using the new script, please follow our upgrade guide.New Placement Types
- Floating Button: a hovering trigger that floats above the page content.
- Sticky Bar: a prominent sticky bar at the top or bottom of your site.
- In-line: rewards directly on product/checkout pages, maximising conversion of high intent shoppers.
OSM Multi-campaign Picker
OSM Dashboard Refresh
- New design: a fresh look and feel that keeps everything organised and intuitive.
- Improved usability: easier to add new offers and campaigns to your OSM, and manage existing ones.
- Fine-tuned controls: we’ve added a number of new controls to help you fine-tune your OSM campaigns.
OSM Visibility rules
- Time of day: show an offer between certain hours, catching your shoppers when they’re most likely to convert.
- Page URL: show an offer on certain pages of your site, helping you target specific products or categories.
- Price: show an offer for products within a certain price range, ensuring you keep your offers in line with your pricing strategy.
- Dwell time: show an offer after a user has spent a certain amount of time on a page, driving incremental conversions.
- Date: show an offer between certain dates, helping you run targeted campaigns around key dates and events.
Custom Fields
- Free Text: useful for collecting names, postcodes or other unstructured information.
- Dropdown: best when you have a long list of potential options, such as product categories.
- Radio Buttons: used when you have a short list of potential options, such as product size, and want the user to select one.
- Multi Select: allow users to select multiple options from a list, useful for collecting information such as hobbies or interests.
- Date Picker: make it easy to collect dates, such as dates of birth or other significant events.
Disability Discounts
Promote rewards with On Site Messaging
DotDigital Integration
Datacapture CSV downloads
Download a CSV of all the data captured from your verification flows and import into any CRM or marketing platform.Client Dashboard Launches!
OfferHub
- Single discount page Display open offers alongside your closed-group offers in one SEO optimised page.
- Auto-update OfferHub will automatically update with new offers and discounts.
- On-brand design Keep your page on-site and on-brand.
Integrate CouponAPI
Gocertify is now integrated with CouponAPI - we’ll automatically generate coupon codes for your customers, so you don’t have to.Cashback
We’ve added a new reward type! Give shoppers cashback on their purchases and drive additional revenue and loyalty.Schedule Campaigns
Plan your campaigns in advance and we’ll automatically publish them at the right time.Enrich your CRM with first-party data
We can now pass through the data points collected in the verification flow into your CRM. Allowing you to personalise your experience for specific occupation and age groups.Verify Government employees
We can now verify Government Staff and Civil Servants in UK, US, CA and AU. Opening up key workers to now a total of 25+ million public sector employees.Verify Healthcare & Emergency workers via work emails
34% of healthcare and emergency employees have work emails. These workers can now verify their ownership of their email address for a discount.Verify supermarket staff via work emails
Many supermarket staff have work emails. These workers can now verify their ownership of their email address for a discount.Translate your verification flow
You can now translate your verification flow into German, Spanish, Danish, French, Italian, Dutch, Swedish, Japanese & Korean!Shoppers can now choose how they verify
Give your shoppers a choice in how they get verified. More choice = quicker verification and increased conversion rates.”Donate for a discount” is now free for initiatives supporting Ukraine
Run closed-group offers on any publisher
Promote any closed-group offer on all your existing partners - expanding to an audience outside of yourclosed-group publishers. And leverage the reach of the largest websites.Drive donations for a charity of your choice
Reward Follows
Supercharge your marketing efforts by rewarding shoppers who follow you on social media.Verify Strava Activities
Partnership with Benefits Everyone
We’ve partnered with Benefits Everyone! Every offer available to the NHS will now be promoted through their NHS employee benefits portal.Verify any age category!
Our AI driving license & passport verification can now verify any age category. Just let us know the min and max age that you’d like to target and we’ll set everything up.New Reward Type - Gated Content
Verify Postal & Delivery Staff
We’ve added postal and delivery employees to our key worker verification tool! Attract and verify an additional 300k people (UK only). Delivery staff played a vital role throughout the pandemic. This is the very first time brands can reward this group.Auto-Add Coupons to Checkout
Verify Supermarket Staff
We’ve added supermarket employees to our key worker verification tool. Attract and verify an additional 1.3m people who played a vital role throughout the pandemic. This is the very first time brands can reward this group.Reward refer a friend!
Reward anyone that shares a Gocertify offer with entry into a competition or freebieQuicker, more organised & more stylish
- Quicker: just 2.5 seconds between submitting a verification and receiving a coupon code.
- More organised: organise all your rewards into one group discount hub.
- More stylish: take a look at our revamped design.
Live in United States and Ireland!
Verify Military
We’ve added support for Military Verification. Instantly reward any member of the armed forces.Verify Youth
We can now verify under-25s! Our first of its kind image recognition tech analyses a picture of a Passport or Driving License to establish someone’s age in seconds.Webcam ID Scanner
Verify Students
We’ve added support for Student Verification you you can now instantly verify any Student at a UK School or University.Verify Police and Fire Service workers
You can now verify anyone who works for the Police and Fire Service using image recognition on workplace IDs.Verify teachers
You can now verify teachers! From now onwards you can can verify 500k UK teachers who work at a registered UK school. Teachers are verified using their work email address.Create a landing page
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