Landing pages are a powerful tool for converting key communities and boosting your SEO.

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Create Campaign landing pages

Best practice is to create dedicated landing pages for your high-priority communities, like Key Workers and Students.

To increase SEO traffic ensure that the group name and “discount” is mentioned.

  • Clear Page Slug: i.e student, key-worker, senior, youth, disability
  • Meta title and H1: company student discount
  • Meta description: We know that a little help goes a long way when you’re a student. Verify your student status and you can get 10% off.
  • Relevant Copy: ~300 words talking about the campaign and why it’s important to your audience.

Farfetch campaign pages drive evergreen revenue growth YoY.

Adding a campaign specific landing page is simple, we recommend getting started with the following steps:

1

Add a new page on-site

Create a new page on your site for each campaign type you want to promote. Most brands reference the campaign type within the page url (i.e company.com/student-discounts) and add a simple title/description highlighting their offers.

2

Add iFrame to body

Your gocertify account manager can provide you with the relevant iFrame code for each campaign.

Once you have your basic page setup you can paste in the following iFrame within the <body> tag. This determines where gocertify reward flow will appear.

iFrame
  <gocertify-iframe source="example-campaign"></gocertify-iframe>

Remember to replace example-campaign with your actual campaign name (e.g. “students”) or leave out the attribute source="example-campaign" to display all campaigns.

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