Klaviyo
Start building loyal communities with targeted, gated offers.
When a shopper submits their email and/or mobile number, Gocertify will send this data to the your Klaviyo account in the form of a Gocertify event. This is represented by a “Profile” (either augmenting an existing one or creating a new one).
As the shopper goes on to successfully verify as a target group (student, healthcare, senior, etc) another “Event” will be triggered, with the label “verified as __”.
With this data, you will be able to generate segments based on these events.
Requirements to go live
In order to go live with Klaviyo, we will need the following:- Private Klaviyo API Key
- Main Klaviyo lists for Email and SMS
Share Private Klaviyo API Key
Please share a Private Klaviyo API Key must be generated and provided to the Gocertify team. See here how to generate one. This API Key must be a “Custom” one, giving “Full Access” to Events, List, Profiles and Subscriptions, as shown here.Klaviyo API Key Permissions
Share Main Klaviyo list names
Please share the names of your main Klaviyo lists (which have marketing consent) for:- SMS
How data will appear in Klaviyo
First Gocertify will send the shopper’s data to Klaviyo as a Profile. Within both verification and standard offers the profile will be subscribed to Email and/or SMS marketing.With verification-based offers e.g. students/key workers. Events will then be logged on a profile level for “Verified as 
group”With standard offers e.g. discounts. Events will then be logged on a profile level for “Offer claimed”
How to create segments in Klaviyo
You can build segments based on the “verified as …” event for each group you’d like to verify. If you’d like a key worker group, you can use OR statements to create a wider group of many occupations.