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When a shopper submits their email and/or mobile number, Gocertify will sync this data to your Braze account. Gocertify creates or updates a user profile with the shared identifiers and subscribes them to your configured subscription groups. As the shopper goes on to successfully verify as a target group (student, healthcare, senior, etc), Gocertify will fire a custom event called [Gocertify] Consent given with details about the verification. When the shopper claims an offer, another custom event is triggered with campaign and offer details. With this data, you can create segments based on verified communities and trigger automations from Gocertify events.

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Requirements to go live

To connect Braze with Gocertify, you’ll need the following from your Braze account:
  • API Key with permissions to create users and track events
  • REST API Endpoint (e.g., https://rest.iad-01.braze.com)
  • Email Subscription Group ID (required if capturing email)
  • SMS Subscription Group ID (required if capturing SMS)
1

Create a new API Key

Sign into Braze and navigate to Settings > API Keys.Click Create New API Key and give it a descriptive name like “Gocertify Integration”.
2

Set API Key permissions

Enable the users.track permission for the API key. This is the only permission required and allows Gocertify to create and update user profiles and track events.Save the API key and copy it securely.
Braze API Key
3

Find your REST API Endpoint

Your REST API Endpoint depends on which Braze instance you’re provisioned on.You can find this in your Braze dashboard URL or in the Braze documentation.Common endpoints include:
  • https://rest.iad-01.braze.com (US-01)
  • https://rest.iad-02.braze.com (US-02)
  • https://rest.iad-03.braze.com (US-03)
  • https://rest.eu-01.braze.eu (EU-01)
4

Get your Subscription Group IDs

Navigate to Audience > Subscriptions > Subscription Groups.Find your Email and/or SMS subscription groups and copy their IDs. You’ll need at least one subscription group ID (email or SMS) to complete the setup.
Braze Subscription Group
If you don’t have subscription groups set up yet, you can create them in Braze before configuring the integration.
5

Configure the integration in Gocertify

In the Gocertify admin panel, navigate to Brand > Integrations > CRM and select Braze.Enter your:
  • API Key
  • REST API Endpoint
  • Email Subscription Group ID
  • SMS Subscription Group ID
Toggle Enabled by default for campaigns if you want all new campaigns to automatically sync data to Braze.Click Save to validate your credentials and activate the integration.

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How data will appear in Braze

Once a shopper shares their information with your brand, Gocertify will create or update their user profile in Braze with the email address and/or phone number they provided. The shopper will be automatically subscribed to your configured subscription groups based on which identifiers they shared:
  • If they shared their email, they’ll be subscribed to your Email Subscription Group
  • If they shared their phone number, they’ll be subscribed to your SMS Subscription Group
Braze user profile

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Events tracked

Gocertify sends two types of custom events to Braze:

Consent Event

When a shopper shares their details and gives consent, Gocertify fires the [Gocertify] Consent given event with properties about the verification type and campaign.
{
  "name": "[Gocertify] Consent given",
  "properties": {
    "group_type": "Occupation",
    "group_parent": "Key Worker",
    "group_child": "NHS Worker",
    "campaign_title": "20% OFF for Key Workers",
    "brand_slug": "your-brand"
  }
}

Offer Claimed Event

When a shopper claims an offer after verification, Gocertify fires an event with the campaign and offer details.
{
  "name": "[Gocertify] Verified as {group}",
  "properties": {
    "campaign_id": 1234,
    "campaign_title": "20% OFF for Key Workers",
    "offer_type": "Code",
    "group_type": "Occupation",
    "group_parent": "Key Worker"
  }
}

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How to create segments in Braze

You can create segments in Braze based on the custom events sent by Gocertify. Navigate to Audience > Segments and create a new segment. Use the Custom Event filter to target users who have triggered Gocertify events. Example segments you can create:
  • All verified shoppers - Users who have triggered [Gocertify] Consent given at least once
  • Students - Filter by group_parent = “Student” in the consent event properties
  • Key Workers - Filter by group_parent = “Key Worker” in the consent event properties
  • Recent offer claimers - Users who triggered a [Gocertify] Verified as {group} event (e.g., [Gocertify] Verified as Student, [Gocertify] Verified as NHS) in the last 30 days
You can also use these events to trigger Canvases and campaigns in Braze, such as sending a welcome email when someone first verifies, or a follow-up message after they claim an offer.