Track Impact
Overview
Monitor the impact of your reward strategy.
Gocertify gives you powerful insights into how your rewards are performing site-wide, helping you understand campaign effectiveness, shopper behavior, and identify opportunities for optimisation. You can view these insights in your self-serve reporting dashboard.
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Dashboard Access
Access to the Gocertify platform is via a magic link, which is a secure, time-limited URL sent to a user’s email address. Here’s what that means:
- No Password Required: Users do not create or manage passwords. This reduces the risk of password-related breaches (like reused or weak passwords).
- Email-Based Authentication: The link is emailed directly to the user’s registered address, and clicking it logs them in automatically.
- Expiration Window: Each link is valid for 8 hours. After that, it becomes inactive, and the user must request a new one.
- One-Time Use: Magic links are single-use and tied to a session. This adds another layer of security.
- No Personal Data Stored: The Gocertify platform does not contain sensitive personal data. It is only used to:
- View user engagement reports.
- Download CSV exports (if applicable).
- Configure on-site messaging and campaign settings.
Implementing Tracking
To gain a full picture of your shoppers you will need to implement tracking at two key stages of the shopper journey:
- Post-verification to understand who’s visiting your site
- Post-conversion to understand who’s purchasing from you