> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gocertify.me/llms.txt
> Use this file to discover all available pages before exploring further.

# Transaction Tracking

> Implementing Tracking to Understand Shopper Conversions.

After a shopper completes a purchase, you need a way to connect that transaction back to the campaign and group they were verified with. Gocertify offers two methods to track these conversions:

* [Affiliate Network Integration](/section/trackImpact/affiliateTracking) for brands using an affiliate network, such as Awin or Rakuten.
* [Direct Conversion Tracking](/section/trackImpact/directTracking) for brands that want to track conversions directly.