> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gocertify.me/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Start building loyal communities with targeted, gated offers.

DataCapture is a core feature of Gocertify that allows you to collect valuable data from shoppers in exchange for rewards. With over 80% of shoppers willing to exchange data in return for promotions and
this data is a powerful asset for your brand - enabling you to:

* **Retarget** shoppers who have already visited your site
* **Personalise** the shopping experience for your shoppers
* **Optimise** your marketing spend

<Frame caption="DataCapture adds an additional step to the reward flow where you can collect data from shoppers">
  <img className="block dark:hidden" src="https://mintcdn.com/gocertify-db9cc6b8/nOuF-KusguG7ny2O/images/data-capture/dataCaptureFlow.png?fit=max&auto=format&n=nOuF-KusguG7ny2O&q=85&s=49c146a426d15b1dc1b542fb4f9ac7e9" alt="DataCapture Flow" width="1354" height="736" data-path="images/data-capture/dataCaptureFlow.png" />

  <img className="hidden dark:block" src="https://mintcdn.com/gocertify-db9cc6b8/nOuF-KusguG7ny2O/images/data-capture/dataCaptureFlow.png?fit=max&auto=format&n=nOuF-KusguG7ny2O&q=85&s=49c146a426d15b1dc1b542fb4f9ac7e9" alt="DataCapture Flow" width="1354" height="736" data-path="images/data-capture/dataCaptureFlow.png" />
</Frame>

DataCapture is enabled at the brand level with the ability to apply DataCapture to all campaigns or just closed group/open campaigns. To go live we will need your Privacy Policy and Terms and Conditions links which should outline how shopper data is used within marketing.
Once switched on shoppers will experience an additional step in the reward flow where they can opt-in to share their data in return for rewards. This screen will
appear after login but before verification.

To learn more about how Gocertify keeps your sensitve data safe please review our [GDPR documentation](https://gocertify.notion.site/GDPR-at-gocertify-700bbc00a8174bfcbaa6ad9ecb0eb4a7), [privacy policy](https://www.gocertify.me/privacy-notice) and [T\&Cs](https://www.gocertify.me/terms).