> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gocertify.me/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Convert shoppers with targeted, gated rewards.

Campaigns form the fundamental building blocks of reward flows. Each campaign is powered by a reusable [offer](/section/buildRewardFlows/chooseReward) - a reward that you set up once and can share across multiple campaigns. When you create a campaign you can:

* [Choose the reward](/section/buildRewardFlows/chooseReward) by selecting an existing offer or creating a new one (e.g. 20% off discount code, free shipping, or a free gift with purchase)
* [Customise the copy](/section/buildRewardFlows/customiseCopy) and design of the campaign
* [Gate the offer](/section/buildRewardFlows/closedUserGroups) to a specific audience (or make it available to all shoppers)
* [Enable DataCapture](/section/captureData/overview) to collect information from shoppers (e.g. email address)

You can also group campaigns, enabling you to have one parent campaign (i.e. <a href="https://secure.gocertify.me/at/gosnow/key-worker">Key Worker Discounts</a>) and then have child campaigns (i.e. <a href="https://secure.gocertify.me/at/gosnow/key-worker/healthcare">Healthcare Workers</a> and <a href="https://secure.gocertify.me/at/gosnow/key-worker/teacher">Teachers</a>).

<Frame caption="Three example campaigns being used by brands like Currys.">
  <img className="block dark:hidden" src="https://mintcdn.com/gocertify-db9cc6b8/kBLooCJIFdzEjb3y/images/campaigns/exampleCampaigns.png?fit=max&auto=format&n=kBLooCJIFdzEjb3y&q=85&s=9b5763000fba5f84a4cb47e5ad3e5eff" alt="Hero Light" width="1594" height="978" data-path="images/campaigns/exampleCampaigns.png" />

  <img className="hidden dark:block" src="https://mintcdn.com/gocertify-db9cc6b8/kBLooCJIFdzEjb3y/images/campaigns/exampleCampaigns.png?fit=max&auto=format&n=kBLooCJIFdzEjb3y&q=85&s=9b5763000fba5f84a4cb47e5ad3e5eff" alt="Hero Dark" width="1594" height="978" data-path="images/campaigns/exampleCampaigns.png" />
</Frame>

In this section we'll cover how to create and configure campaigns but feel free to skip ahead to the [DataCapture](/section/captureData/overview)
section to learn more about how to leverage rewards to understand your customers better or the [Promotion](/section/promoteOFfers/overview) section
to learn how to omnichannel promote these offers to your customers.