# Product Updates Source: https://docs.gocertify.me/changelog/overview The newest features and improvements from Gocertify ## Intelligent OSM typography Updated on-site messaging to dynamically apply your website's heading font to taglines and body fonts now to all other text. This ensures all messaging stays perfectly on-brand with your site's typography. ## Sub Campaign Access Codes for InStore We're continuing to invest in bringing our In-store functionality up to date with the latest features. Launcher access codes now work across sub-campaigns, so when a shopper's code was issued against a child or grandchild campaign, it validates correctly at stores running the parent campaign. See more information in [integrate in store](https://docs.gocertify.me/section/gettingStarted/integrateInStore). ## InStore Launcher

Introducing Gocertify Launcher! A new in-store feature that lets shop assistants verify shoppers on instore sales devices by handing off the verification journey to shoppers and continuing the sales journey upon successful verification. The launcher uses unique Store IDs for reporting puproses, walks through a three-step wizard (scan QR, enter code, access store), and supports configurable reward display formats including text codes, QR codes, barcodes, and flashing codes. See more information in [integrate in store](https://docs.gocertify.me/section/gettingStarted/integrateInStore). ## Campaign Detail Dashboard

Enjoy the new campaign detail page in the platform showing key campaign properties, target audience, and offer value at a glance. View performance metrics with charts, see where your campaign appears to shoppers, and export shopper data—all in one tabbed interface. ## Offers Index Page

View all your offers in one place with key details and live status within the Gocertify Platform. See more information in [choose reward](https://docs.gocertify.me/section/buildRewardFlows/chooseReward). ## Animated Verification Loading State

Added a loading sequence to the verification screen that communicates progress (e.g., "Checking your email domain", "Reviewing your document") whilst Gocertify processes the shopper's verification. ## Improved Settings Sidebar Navigation We've moved the Settings link from the profile dropdown menu to the main sidebar navigation, making it easier to discover. ## Dashboard UI Refresh Updated the dashboard UI to use our latest design language and moved primary actions like Export and New Target from the top navigation bar into table toolbars where they're more contextually relevant. ## Improved Document Consent Copy Updated the document consent legal copy in the shopper verification flow to provide clearer, GDPR-aligned wording about AI processing and data handling. The new English copy has been translated and verified across all 13 supported locales. ## Cześć! We've added Polish (pl-PL) as a supported platform language with full translations for the reward flow, support, and verification surfaces. The locale includes currency mapping for Polish złoty (PLN) and falls back to British English for any missing translations. ## Multiple Date Rules for OSM Added flexible date scheduling for on-site messages so you can now promote the same offer across multiple separate time periods. For example, run a "Free Delivery" campaign during Black Friday weekend and again over Christmas, without creating duplicate placements. ## Customise External Campaign Offer Terms You can now customise the "Offer terms" text that appears for OfferHub campaigns. ## Improved Verification Speed Improved document identity verification speed by 30% without compromising how decisions are made or errors are handled through parallelisation of checks and performance optimisation. ## Improved Regional Switcher We've improved the market switcher performance helping you navigate quickly between regional brands. ## Gocertify Intelligence Blurry Image Check We've improved verification speed by instantly detecting blurry document photos and prompting customers to retake them - helping shoppers complete verification faster by catching photo quality issues upfront. ## Reusable Offers

Manage rewards in one place (discounts, gift cards, content gates) and reuse them across multiple campaigns. Changes to an offer update all associated campaigns ensuring everything stays in sync. See more information in [choose reward](https://docs.gocertify.me/section/buildRewardFlows/chooseReward). ## Fully Migrated to `gocertify.js` We've completed the switch from the old `embed.js` to `gocertify.js`. All brands now have access to the latest features and improvements. See more information in [integrate on site](https://docs.gocertify.me/section/gettingStarted/integrateOnSite). ## Improved Shopper Rejection Screens Rebuilt rejection and review screens to give shoppers clearer next steps and faster access to manual review. Shoppers can now request a review directly from the rejection screen without navigating through multiple steps, and brands without manual review show an "Exit" button to help shoppers move on quickly. ## A refreshed shopper reward experience The refreshed reward flow experience

We've redesigned the shopper reward flow from the ground up. We've kept everything your shoppers already know and love, and given it a thorough design polish and an improved experience. * **Fresh visual design:** a clean new look, with the same components and journey your shoppers already trust * **Clearer, more guided journey:** better progress indicators, clearer signposting, and easier access to support mean fewer drop-offs * **Better mobile responsiveness:** the flow now adapts more gracefully to smaller screens * **Smoother interactions and animations:** polished transitions so shoppers feel guided through a flow * **More customisation control:** expanded options to tailor the reward experience to your brand This update is live and there's nothing you need to do. Your shoppers will start seeing the improved experience right away. ## Checkout Page OSM for Shopify

Brands using the Shopify app can now display promotional messages directly on their checkout page. Add the new **gocertify-checkout-osm-extension** block in your Shopify theme editor to promote offers at the point of purchase. Configure a banner heading, description, and link URL to your Gocertify verification page. See more information in [Shopify Integration](https://docs.gocertify.me/section/promoteOffers/shopifyIntegration). ## Thai Language Support Gocertify now supports Thai (th-TH) as a locale option. All verification flows, on-site messages, and user interfaces are available in Thai, with localised date, time, number, and currency formatting (Thai Baht). Configure your campaigns for the Thai market by setting the locale to `th-TH`. See more information in [customise copy](/section/buildRewardFlows/customiseCopy). ## Inline OSM Placement Position Added position controls for inline on-site message placements, allowing you to insert messages before, after, or inside (start/end) the target element. Configure separate positions for desktop and mobile views to better adapt messages to different page layouts. See more information in [inline placement osm](https://docs.gocertify.me/section/promoteOffers/inlinePlacementOSM). ## Advanced Targeting Search Upgrade Upgraded Advanced Targeting search to support full-text search with prefix support. You can now find targets using multiple terms (e.g., "Buds graphite" now matches "Galaxy Buds FE / graphite / BT"). Enjoy faster, more relevant search results at scale. See more information in [advanced targeting](https://docs.gocertify.me/section/promoteOffers/advancedTargeting#advanced-targeting). ## OSM Preview Mode Fixed an issue where placements with restrictive visibility rules couldn't be previewed. Visibility checks now run in informational mode during preview, allowing users to see and test placements regardless of their visibility conditions. See more information in [on-site placements](https://docs.gocertify.me/section/promoteOffers/on-site-placements). ## Blocked User Password Recovery Fixed an issue where blocked dashboard users had to contact support to regain access. Blocked users can now unblock their accounts by resetting their password through the standard "Forgot password" flow. See more information in [dashboard access](https://docs.gocertify.me/section/gettingStarted/dashboardAccess#account-blocking-and-recovery). ## Region Selector Shortcut Added a contextual hint and "Show me" shortcut on the Integrate on-site page to make it simpler to install the Gocertify script across multiple regions. See more information in [integrate on site](https://docs.gocertify.me/section/gettingStarted/integrateOnSite). ## Advanced Targeting Improvements Improved the Advanced Targeting interface with a better CSV upload including improved error messages and debugging. See more information in [advanced targeting](https://docs.gocertify.me/section/promoteOffers/advancedTargeting). ## Braze CRM Integration Braze Integration

We've integrated with Braze to enable more Brands to capture and utilise shopper insights across the journey! See more information in [Braze CRM Integration](https://docs.gocertify.me/section/captureData/braze#see-step-by-step-tutorial). ## Global Learning Portal Verification Verify students worldwide! We've expanded our student learning portal verification coverage globally. See more information in [closed user groups](https://docs.gocertify.me/section/buildRewardFlows/closedUserGroups). ## Webhook Bearer Authentication Added Bearer token authentication support for webhook integrations. Brands can now configure an optional API token in the webhook settings, which will be sent as an Authorization header to enable webhooks to call protected endpoints. See more information in [webhooks zapier](https://docs.gocertify.me/section/captureData/webhooksZapier). ## Easily validate your website script installation through a dedicated settings page Integrate on-site settings page

You can now verify the Gocertify script on your website directly from a new "Integrate on-site" settings page. The page provides ready-to-copy script snippets with your brand's unique identifier already included, eliminating manual configuration errors. Once you've added the script to your site, use the built-in validation tool to confirm it's working correctly, making onboarding faster and reducing the need for technical support during setup. See more information in [integrate on site](https://docs.gocertify.me/section/gettingStarted/integrateOnSite). ## Improved savings amount calculator for onsite campaign messages We've improved how campaign discount values are calculated and displayed to shoppers in onsite messages. When your campaign offers a percentage discount like "30% off", the onsite message calculates and displays the actual savings amount to shoppers (e.g. "Save £15.60"). We've improved how this calculation handles decimal values, so discounts like "30.5% off" now produce accurate savings amounts See more information in [dynamic text](https://docs.gocertify.me/section/promoteOffers/dynamicText). ## Use web components to embed Gocertify placements on-site You can now embed Gocertify targets directly into your pages using a simple web component tag instead of relying on JavaScript functions. Just add `` to your HTML, and the component automatically fetches and displays the appropriate placement content for that product or page. This approach makes it easier to add Gocertify campaigns to your site, reduces the amount of custom code you need to write, and ensures targets load more reliably by checking for page readiness before attempting to display content. See more information in [advanced targeting](https://docs.gocertify.me/section/promoteOffers/advancedTargeting). ## Automatically update on-site messaging savings amounts with a new Shopify variants block Shopify variant price updater in action

You'll now see a new block in Shopify that automatically updates savings amounts when shoppers select different product variants. Previously, the purchase amount remained fixed at the base product price regardless of which size or colour was selected. Now, on-site messages always display the correct savings for the selected variant. See more information in [shopify integration](https://docs.gocertify.me/section/promoteOffers/shopifyIntegration). ## View and export contacts filtered by region

View and export contacts filtered by region

You can now view reports and export shopper contacts across all regions you have access to. This is particularly useful if you manage campaigns across different countries or markets, as you can now get a complete picture of your audience and generate unified reports without manually combining data from separate regions. See more information in [dashboard access](https://docs.gocertify.me/section/gettingStarted/dashboardAccess). ## Add pre-approved email lists to allow your team to test verification You can now pre-approve specific email addresses for your brand, allowing trusted users to test the standard email verification process. This streamlines onboarding for team members, partners, or frequent collaborators whilst maintaining security controls. Your account manager can manage the list of allowed emails, so let them know if you need to add any additional email addresses. See more information in [dashboard access](https://docs.gocertify.me/section/gettingStarted/dashboardAccess#team-management). ## You can now manage team access with clearly defined roles like Admin, Creator, and Viewer. You can now manage dashboard access with a clearer, more structured role system. Users are now assigned one of four roles: Brand Admin (full control), Region Admin (regional management), Creator (can create and edit campaigns), or Viewer (read-only access). This makes it easier to understand who has what level of access at a glance and simplifies the process of granting appropriate permissions when inviting team members to your dashboard. See more information in [dashboard access](https://docs.gocertify.me/section/gettingStarted/dashboardAccess#team-management). ## Improve CSV import for advanced targeting We've improved the CSV import process for Advanced Targeting - ensuring your imports work reliably even when your spreadsheet software adds extra empty columns or has inconsistent formatting, saving you time troubleshooting failed uploads. See more information in [advanced targeting](https://docs.gocertify.me/section/promoteOffers/advancedTargeting). ## Improved performance and workflows * You can now use the "select all live offers" quick link to select only published campaigns, making it much easier to manage [on-site message placements](/section/promoteOffers/on-site-placements). This change streamlines your workflow when setting up OSM placements for closed user groups or other targeted campaigns. * You can now use SKUs containing slashes in [advanced targeting](/section/promoteOffers/advancedTargeting) rules. This gives you more flexibility when setting up advanced targeting rules. * We've improved the performance of the Gocertify platform, particularly for large brands with a lot of campaigns and offers. This should result in a faster and more responsive experience for you. ## Added a guided onboarding flow for new dashboard users

When you log in to the Gocertify dashboard for the first time, you'll now be guided through a four-step onboarding process that helps you set up your profile, select your department, define your success metrics, and configure notification preferences. This ensures you have everything configured properly from the start, making it easier to get value from the platform immediately. See more information in [dashboard access](https://docs.gocertify.me/section/gettingStarted/dashboardAccess). ## You can now add clickable links to data capture consent text You can now add clickable hyperlinks to your data capture explicit opt-in text using markdown formatting. When you include a link like `[click here](https://example.com)` in your custom consent text, it will automatically open in a new tab when shoppers click it. This makes it easier to direct customers to your terms and conditions or privacy policy without them losing their place in the sign-up process. ## Added a changelog card to the dashboard sidebar We've added a changelog card into the dashboard so you can keep informed of the latest updates and opportunities. See more information in [dashboard access](https://docs.gocertify.me/section/gettingStarted/dashboardAccess). ## Updated invitation experience for new team members You can now invite team members to your brand through an updated onboarding experience. When you add a new team member, they'll automatically receive a personalised invitation email with a comprehensive onboarding experience that get's them started quickly and effectively. See more information in [dashboard access](https://docs.gocertify.me/section/gettingStarted/dashboardAccess). ## Set up to 30 visibility rules for on-site messages You can now add up to 30 visibility rules against a given OSM placement (increasing the limit from 20). This gives you more flexibility when setting up campaigns that need to appear on multiple specific pages, reducing the need to create separate campaigns or use more complex targeting methods. See more information in [osm visibility](https://docs.gocertify.me/section/promoteOffers/osmVisibility#visibility-toolkit). ## Improved tracking link signature handling to support URLs with nested query parameters You can now use tracking links with nested query parameters in your campaigns. Previously, the system couldn't properly sign URLs where query strings were embedded within the path (like `destination:https%3A%2F%2Fexample.com%2F%3Fparam%3Dvalue`), which meant some affiliate network tracking links wouldn't work correctly. This improvement ensures your tracking links are properly secured and function as expected, giving you more flexibility when setting up affiliate network integrations. See more information in [affiliate tracking](https://docs.gocertify.me/section/trackImpact/affiliateTracking). ## Other Improvements: * Improved how [Advanced Targeting](https://docs.gocertify.me/section/promoteOffers/advancedTargeting#advanced-targeting) handles missing targets * Shoppers will now see a clear manual review message when restricted by your [reward guardrails](https://docs.gocertify.me/section/buildRewardFlows/rewardGuardrails#reward-guardrails) * Fixed a bug encountered when closing the custom script modal * Fixed an issue where sticky banners and other placement elements would persist across pages * Fixed misaligned error icons in form validation ## 2FA for all accounts 2FA

All accounts are now secured with two-factor authentication (2FA) by default. If you use SSO, 2FA will be managed by your provider, if you use email/password 2FA will be enforced with an email based OTP. See more information in [dashboard access](/section/gettingStarted/dashboardAccess). ## Single Sign-On (SSO)

Sign in to the dashboard with your Microsoft 365 or Google accounts! Find more information in the [Single Sign-On (SSO)](/section/gettingStarted/dashboardAccess) section. ## Advanced Targeting savings calculator [Advanced targeting](/section/promoteOffers/advancedTargeting) lets you run campaigns on specific products or pages by defining custom identifiers (like SKUs) and variables that aren't available in your standard data layer. Advanced targeting can now pull pricing data from multiple sources to ensure the displayed discount reflects the best available information. This means shoppers will see the correct savings amount even when promotional prices vary across different parts of your site. ## Fresh Dashboard Design

Our refreshed dashboard design makes it easier to run smart and meaningful rewards! Enjoy simpler navigation, enhanced data visualisation, and streamlined campaign management tools. ## Limit offer eligibility to specific countries

Limit offer eligibility to specific countries

Switch on country level targeting to ensure that rewards are only available to shoppers within in your target markets. To take this even further, you can now add a new OSM visibility rule that limits which countries your on-site messages will be promoted within. ## Direct Transaction Tracking

Track transactions directly, without an affiliate network, to measure reward strategy performance * Connect transactions to Gocertify offers for clearer performance insights * Measure actual revenue and order details to validate discount impact * Optimise future campaigns with trustworthy, first-party conversion data ## AB Testing

Optimise your reward strategies with data-driven A/B testing * Compare different discount percentages, messaging approaches, and positioning to identify what works * Measure the impact of changes on your core KPIs ## Yotpo Integration

Gocertify now integrates with Yotpo! Reward your users with points when they verify as a member of a target group (Students, Key Workers, etc). Find more information in the [Yotpo Integration](/section/promoteOffers/yotpo) section. ## Dynamic Messaging

Personalise your on-site messaging with dynamic messaging. We've introduced custom variables so you can fully customise your CTA's, from highlighting specific products (e.g. "Like this bag? Get 20% off!") to personalising the messsage for logged in users ("Sarah, you've got 20% off your next purchase!"). Find more information in the [Dynamic Messaging](/section/promoteOffers/dynamicText) section. ## Attentive Integration

Gocertify now integrates with Attentive! Keep your shoppers engaged with personalised, targeted offers and rewards. Find more information in the [Attentive Integration](/section/captureData/attentive) section. ## Advanced OSM targeting

Advanced targeting is an enterprise feature that let's you run unique on-site messages at scale. From targeting specific product SKUs to showing data driven messaging (i.e. based on stock levels), you can now run more targeted and impactful campaigns. Find more information in the [Advanced Targeting](/section/promoteOffers/advancedTargeting) section. ## New custom OSM Visibility rules Path rule

Use JavaScript to define your *own visibility rules* based on **any data** available or in your datalayer. For example, you could create a custom rule to only show an offer to shoppers who have a certain basket value, helping drive an increase in AoV. Find more information in the [On Site Messaging](/section/promoteOffers/osmVisibility#script) section. ## Multiple choice custom fields

[DataCapture](/section/captureData/overview) now supports [multiple choice](/section/captureData/customFields#multi-select) custom fields. Collect deeper insights on your shoppers and drive more impactful downstream marketing campaigns. ## Sync Custom Fields to Bloomreach We've added support for syncing custom fields to Bloomreach. This means you can now sync your customer's complete profile to your Bloomreach account and use it to power targeted marketing campaigns. ## Shopify App!

Our team have been hard at work building a brand new Shopify app! Quickly install Gocertify site wide and access all our features across your online store with zero code. * **No-code head script installation:** Once you've installed the app and connected your store, we'll automatically install the Gocertify head script site wide - no dev time required. * **Drag and Drop Shopify Blocks:** Simply drag and drop OfferHub, Landing Page and Onsite Messaging blocks onto your pages, no need to edit any code. * **Automatic coupon code feed:** Connect your verification flows to your Shopify Discounts and we'll automatically generate unique coupon codes for your customers, so you don't have to. Find more information in the [Integrate on Site](/section/gettingStarted/integrateOnSite#shopify) section. This app is currently in beta and not listed on the Shopify App Store. If you want to try it out, please contact your Customer Success Manager. ## Refreshed Documentation We've given our documentation a *complete overhaul*, making it even easier to [get started](/section/gettingStarted/overview) and helping you get the most out of the Gocertify platform. ## gocertify.js Released We've released a new version of our head script, `gocertify.js`, replacing the old `embed.js` script. This new version increases performance and includes a number of new features (such as [On Site Messaging](/section/promoteOffers/on-site-placements)). To start using the new script, please follow our [upgrade guide](/section/gettingStarted/upgradeGuide). ## New Placement Types Floating OSM

We've added a range of new placement types to On Site Messaging. Display your offers exactly where you want them, whether that's in the header, inline or floating across your site. Find more information in the [On Site Messaging](/section/promoteOffers/on-site-placements) section. * **Floating Button:** a hovering trigger that floats above the page content. * **Sticky Bar:** a prominent sticky bar at the top or bottom of your site. * **In-line:** rewards directly on product/checkout pages, maximising conversion of high intent shoppers. ## OSM Multi-campaign Picker OSM Picker

OSM now supports multiple campaigns, including both external and closed-group offers, helping you drive incremental conversions. ## OSM Dashboard Refresh Setting visibility rules

Off the back of our exciting launch of On Site Messaging [Visibility Rules](/section/promoteOffers/osmVisibility), we've given the OSM page a refresh! * **New design:** a fresh look and feel that keeps everything organised and intuitive. * **Improved usability:** easier to add new offers and campaigns to your OSM, and manage existing ones. * **Fine-tuned controls:** we've added a number of new controls to help you fine-tune your OSM campaigns. ## OSM Visibility rules Path rule

Promote the right offer to the right shopper at the right time. Our visibility rules give you complete control over which offers are visible to which shoppers. Find more information in the [On Site Messaging](/section/promoteOffers/osmVisibility) section. We currently support: * **Time of day:** show an offer between certain hours, catching your shoppers when they're most likely to convert. * **Page URL:** show an offer on certain pages of your site, helping you target specific products or categories. * **Price:** show an offer for products within a certain price range, ensuring you keep your offers in line with your pricing strategy. * **Dwell time:** show an offer after a user has spent a certain amount of time on a page, driving incremental conversions. * **Date:** show an offer between certain dates, helping you run targeted campaigns around key dates and events. ## Custom Fields

Use [Custom Fields](/section/captureData/customFields) to collect any additional data you require during the [verification flow](/section/captureData/overview). Personalise the shopping experience and retarget shoppers. We currently support: * **Free Text:** useful for collecting names, postcodes or other unstructured information. * **Dropdown:** best when you have a long list of potential options, such as product categories. * **Radio Buttons:** used when you have a short list of potential options, such as product size, and want the user to select one. * **Multi Select:** allow users to select multiple options from a list, useful for collecting information such as hobbies or interests. * **Date Picker:** make it easy to collect dates, such as dates of birth or other significant events. ## Disability Discounts

We've added a new verification group, enabling you to provide rewards to the disabled community. We're delighted that Eden Mobility is the first brand to adopt this new reward type! ## Promote rewards with On Site Messaging Verify supermarket staff

Display discounts and offers across your website with our new [OnSite Messaging feature](/section/promoteOffers/on-site-placements). On Site messaging (OSM) is a powerful way to drive conversions by surfacing offers directly on product/checkout pages, maximising conversion of high intent shoppers. No additional development work is needed to add OSM to your site as long as the [head script](section/gettingStarted/integrateOnSite) has already been installed. ## DotDigital Integration

Sync shopper data to DotDigital to enrich your customer profiles and drive additional revenue. ## Emarsys Integration

Sync shopper data to Emarsys to enrich your customer profiles and drive additional revenue. ## Dashboard Notifications Get weekly summaries of key activities and insights from your dashboard. ## Datacapture CSV downloads Download a CSV of all the data captured from your verification flows and import into any CRM or marketing platform. ## Client Dashboard Launches!

Our mission is to give brands **complete control** over the rewards they run. We are therefore incredibly excited to launch our new Client Dashboard! The intial focus is on providing you with high quality reporting on the impact of your rewards, but our roadmap is packed full of dashboard updates designed to help you get the most out of Gocertify, from tweaking your messaging to crafting the perfect reward flow. ## Bloomreach Integration

Sync shopper data to Bloomreach to enrich your customer profiles and drive downstream marketing revenue. ## Ometria Integration

Sync shopper data to Ometria to enrich your customer profiles and drive downstream marketing revenue. ## OfferHub OfferHub Launch

Host all your offers in one SEO optimised landing page! [OfferHub](/section/promoteOffers/offerHub) lets you instantly showcase all your discounts in one place and drive traffic to your site. * **Single discount page** Display open offers alongside your closed-group offers in one SEO optimised page. * **Auto-update** OfferHub will automatically update with new offers and discounts. * **On-brand design** Keep your page on-site and on-brand. ## Integrate CouponAPI Gocertify is now integrated with CouponAPI - we'll automatically generate coupon codes for your customers, so you don't have to. ## Cashback We've added a new reward type! Give shoppers cashback on their purchases and drive additional revenue and loyalty. ## Schedule Campaigns Plan your campaigns in advance and we'll automatically publish them at the right time. ## Enrich your CRM with first-party data We can now pass through the data points collected in the verification flow into your CRM. Allowing you to personalise your experience for specific occupation and age groups. ## Verify Government employees We can now verify Government Staff and Civil Servants in UK, US, CA and AU. Opening up key workers to now a total of 25+ million public sector employees. ## Verify Healthcare & Emergency workers via work emails 34% of healthcare and emergency employees have work emails. These workers can now verify their ownership of their email address for a discount. ## Verify supermarket staff via work emails Many supermarket staff have work emails. These workers can now verify their ownership of their email address for a discount. ## Translate your verification flow You can now translate your verification flow into German, Spanish, Danish, French, Italian, Dutch, Swedish, Japanese & Korean! ## Shoppers can now choose how they verify Give your shoppers a choice in how they get verified. More choice = quicker verification and increased conversion rates. ## "Donate for a discount" is now free for initiatives supporting Ukraine Donate for Discount Ukraine

We're providing our services for free to brands that would like to run a "Donate for a Discount" campaign supporting Ukraine. We expect campaigns like these to drive £100,000s in donations and really make a difference. ## Run closed-group offers on any publisher Promote any closed-group offer on all your existing partners - expanding to an audience outside of yourclosed-group publishers. And leverage the reach of the largest websites. ## Drive donations for a charity of your choice Justgiving update

We have partnered up with JustGiving to create an incredibly easy way for you to reward any shopper that donates to any JustGiving charity. ## Reward Follows Supercharge your marketing efforts by rewarding shoppers who follow you on social media. ## Verify Strava Activities Verify Strava Activites

Reward shoppers who achieve health and fitness goals. These offers can be promoted across other publishers, email, social and other marketing channels, with Gocertify verifying activities. Launch an offer that stands out, generate PR and word-of-mouth. ## Partnership with Benefits Everyone We've partnered with Benefits Everyone! Every offer available to the NHS will now be promoted through their NHS employee benefits portal. ## Verify any age category! Our AI driving license & passport verification can now verify any age category. Just let us know the min and max age that you'd like to target and we'll set everything up. ## New Reward Type - Gated Content Content Gate

Alongside our standard coupon code reward you can now give verified users access to an exclusive link. This link can lead shoppers to a hidden landing page with discounted products, somewhere to claim a freebie and more! ## Verify Postal & Delivery Staff We've added postal and delivery employees to our key worker verification tool! Attract and verify an additional 300k people (UK only). Delivery staff played a vital role throughout the pandemic. This is the very first time brands can reward this group. ## Auto-Add Coupons to Checkout

Auto-add a coupon code in the basket when someone is verified - improving your conversion rates and customer experience. Shoppers won't have the problem of losing the coupon in their clipboard! ## Verify Supermarket Staff We've added supermarket employees to our key worker verification tool. Attract and verify an additional 1.3m people who played a vital role throughout the pandemic. This is the very first time brands can reward this group. ## Reward refer a friend! Reward anyone that shares a Gocertify offer with entry into a competition or freebie ## Quicker, more organised & more stylish V2 Launch

* **Quicker:** just 2.5 seconds between submitting a verification and receiving a coupon code. * **More organised:** organise all your rewards into one group discount hub. * **More stylish:** take a look at our revamped design. ## Live in United States and Ireland!

We're now helping brands offer group discounts in the United States and Ireland. Let us know where you'd like us to focus on next. ## Verify Military We've added support for Military Verification. Instantly reward any member of the armed forces. ## Verify Youth We can now verify under-25s! Our first of its kind image recognition tech analyses a picture of a Passport or Driving License to establish someone's age in seconds. ## Webcam ID Scanner

Your users can now take a picture of their ID with their webcam. No need for them to a take picture on their phone and transfer to their desktop with our new uploader. ## Verify Students We've added support for Student Verification you you can now instantly verify any Student at a UK School or University. ## Verify Police and Fire Service workers You can now verify anyone who works for the Police and Fire Service using image recognition on workplace IDs. ## Verify teachers You can now verify teachers! From now onwards you can can verify 500k UK teachers who work at a registered UK school. Teachers are verified using their work email address. ## Create a landing page Embed your Widget

You can now verify your users without them having to leave your website. Every brand that signs up to Gocertify receives a widget which can be added to your site with one line of code. Find more information in the [Getting Started](/section/gettingStarted/landingPages) section. ## Personalise your favicon Personalised Favicons

We're always adding features to make sure your page is as on-brand as possible. Now your Gocertify landing page includes your own favicon! # Choose your reward Source: https://docs.gocertify.me/section/buildRewardFlows/chooseReward Create reusable offers to manage rewards across multiple campaigns. An **offer** is a reusable reward (i.e. discounts, gift card or private storefront) that you set up once and attach to one or more campaigns. When you update an offer, every linked campaign stays in sync automatically. Offers index

## Reward types Each offer uses one of three reward types. The reward type is set when you create the offer and cannot be changed afterwards. Unique or multi-use codes for monetary and percentage-off incentives. Delivered digitally after qualifying purchases via your affiliate network. Exclusive access to a discounted pricing storefront or premium content. ## Creating an offer From the dashboard, select **Offers** from the side menu. Click **New offer** and select the reward type: **Discount**, **Gift card**, or **Content gate**. Give the offer a name and fill in the reward-specific settings — delivery method, discount value, gift card batch, or content gate copy. See the guides above for details on each reward type. Once saved, select the offer when creating or editing a campaign. Any future changes to the offer will automatically apply to all linked campaigns. You can link your preferred reward platform (e.g. Uniqodo) to your Gocertify account for an automated reward feed, or upload a CSV file of your existing codes. # Verify User Groups Source: https://docs.gocertify.me/section/buildRewardFlows/closedUserGroups Convert shoppers with targeted, gated rewards. Gocertify enables you to target your campaigns to any combination of our 40+ supported closed groups. We handle the verification process for you end-to-end. ## How it works Gocertify's AI powered verification process verifies shoppers quickly, accurately and securely by automatically analysing "verification proof" in the form of: Many closed groups can be identified by their email address domain. For example, many healthcare workers have an email ending in `nhs.uk`. If a shopper verifies using email, Gocertify validates that the domain matches the group criteria and sends the shopper a verification code to prove ownership of that email address. Shoppers can verify their identity by uploading a document, for example a work ID, passport, driving licence or payslip, that can then be analysed using Gocertify's AI technology. Gocertify does not share the document with the brand or store the shopper is shopping with, but does let the brand know which category of discount the shopper verified for (e.g. student or NHS). If the shopper is verifying special category data (i.e. that they are pregnant, or that they have donated blood) Gocertify will ask the shopper for their explicit consent to process the document and send a code. If a shopper chooses to donate to JustGiving, Gocertify will direct the shopper to the JustGiving site. JustGiving will confirm with Gocertify that the shopper has made a charitable donation, and Gocertify will issue the reward. Students can verify instantly by logging into their university or college account. When a student selects this option, they're redirected to their institution's login page. Once they authenticate with their university credentials, their student status is confirmed automatically and Gocertify issues the reward. This method is available in **41 countries** including the UK, 38 European countries (Albania, Armenia, Austria, Azerbaijan, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Greenland, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Moldova, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland), Canada, and Turkey. It's ideal for institutions where students may not have recognisable `.ac.uk` or `.edu` email addresses. Shoppers can verify instantly by authenticating with a recognised digital identity provider — such as BankID (Norway/Sweden) or Google Wallet (US). The shopper selects their digital ID, authenticates through their provider, and the result is returned to Gocertify in real time. This method is available for **age-based verification groups** and covers 60+ digital identity schemes across 20+ countries. This is a premium verification method with per-transaction pricing that varies by scheme - contact sales or your account manager for details. If a shopper experiences any difficulty verifying, the Gocertify customer service team will manually verify. For this, Gocertify collects the shopper's email, mobile number, and a copy of the document they are using to verify their status. Gocertify does not share the document with the brand or store the shopper is shopping with, but does let the brand know which category of discount the shopper verified for (e.g. student or NHS). ## Top Groups Gocertify supports 40+ closed user groups out of the box and can support additional groups on request. **Students**: give rewards to students, apprentices and graduates. **Definition:** a person formally engaged in learning, especially one enrolled in a school, college or university. **Verification methods:** options include student email, student ID card, learning portal login, or UCAS confirmation letter/enrolment letter. **Definition:** a person who works for another in order to learn a trade **Verification methods:** options include a payslip within the last 3 months or an acceptance letter **Definition:** a person who has received a degree or diploma on completing a course of study, as in a university, college, or school. **Verification methods:** options include a graduate email or a degree certificate dated within the last year. **Age:** give rewards based on age categories. **Definition:** Young people aged between 16 and 24 (can be tailored to specific age ranges). **Verification methods:** options include passport, birth certificate, driving license, similar government issued ID card with a valid date of birth listed, or digital ID. **Definition:** Customised age-based discounts. **Verification methods:** options include passport, birth certificate, driving license, similar government issued ID card with a valid date of birth listed, or digital ID. **Definition:** Shoppers aged 60 and over (exact age can be tailored). **Verification methods:** options include passport, birth certificate, driving license, similar government issued ID card with a valid date of birth listed, digital ID, or Senior cards in AU / Senior bus passes. **Key and essential workers:** give rewards to those who work in key and essential roles. **Definition:** a provider of health care treatment and advice based on formal training and experience. **Verification methods:** options include work ID, payslip, certification of practice or work email **Definition:** a provider of health care treatment within the NHS. **Verification methods:** options include work ID, payslip, certification of practice or work email **Definition:** an educator who helps students acquire knowledge and valuable skills. **Verification methods:** options include work ID, payslip, certification of practice or work email **Definition:** Someone who serves or has served in the armed forces; a member of a military force. **Verification methods:** options include military email, ID card, Veterans ID, Discharge Form, War pension or Veterans Railcard. **Definition:** Someone who works for a police force or fire service. **Verification methods:** options include work ID, work email, payslip, P45 or pension document. **Definition:** A person, such as a police officer, firefighter, or EMT, trained in urgent medical care and other emergency procedures. **Verification methods:** options include work ID, work email, payslip or pension document. **Definition:** A person involved in loading, transporting, and delivering items to clients or businesses. **Verification methods:** Options include work ID, work email, payslip or drivers card (usually required by HGV drivers). **Definition:** A person who works in a large self-service retail market that sells food and household goods. **Verification methods:** options include work ID, work email, payslip. **Definition:** A person who does unpaid work, usually fundraising, in aid of a charity **Verification methods:** options include work ID supported with a valid charity number, work email, payslip (if paid worker). **Definition:** A person who has worked for the military organisation responsible for the defence of the Commonwealth of Australia and its national interests **Verification methods:** options include defence email, work payslip or pension document. **Definition:** A person that helps people and communities overcome challenges and achieve well-being. **Verification methods:** options include work ID, work email, payslip, carers allowance or proof they are on the social register supported by a valid ID card e.g. driving licence. **Definition:** A person, such as a police officer, firefighter, or EMT, trained in urgent medical care and other emergency procedures. **Verification methods:** options include work ID, work email, payslip or pension document. **Action based:** give rewards based on actions taken by the shopper. **Definition:** A person who follows your brand's social media account. **Verification methods:** a screenshot of the user following the brand on the named social media page. **Definition:** A person who uses the Strava app to track their running, cycling, swimming or other activities. **Verification methods:** a screenshot of the user's Strava activity. **Definition:** A person who has donated to a charity. **Verification methods:** with help from JustGiving, a user follows their platform via our link to verify their donation. **Other groups:** give rewards to shoppers who meet specific criteria. **Definition:** The UK gov disability census defines disability as a self-reported individual who had physical/mental health conditions lasting over 12 months impacting day-to-day activities. This aligns with the definition of disability in the Equalities act of 2010. **Verification methods:** Disabled Railcard & Bus pass; Blue Badge; Attendance Allowance Letter;Disability Living Allowance (DLA) Letter; Personal Independence Payment (PIP) Award Letter **Definition:** A person who is pregnant or has a baby and is taking leave off work **Verification methods:** screenshot of NHS maternity prescription exemption certificate. **Definition:** A person who works for your brand. **Verification methods:** employees can verify with their company email. # Customise Copy Source: https://docs.gocertify.me/section/buildRewardFlows/customiseCopy Convert shoppers with targeted, gated rewards. Gocertify supports internationalisation in 13 languages . To set up your campaign we will need a title, description, offer terms, tagline, and FAQs (see below for more details). Example Campaign

You can also customise the images and styling for specific campaigns (see [Customise Styling](/section/gettingStarted/customiseBranding)) # Discounts Source: https://docs.gocertify.me/section/buildRewardFlows/discounts Convert shoppers with targeted, gated rewards. Discounts are the most common reward type used by brands, and can be used to convert shoppers with monetary (£) or percentage off (%) incentives. If you'd rather provide secure access to a storefront with the discounts pre-applied, you can use our [Gated Content](/section/buildRewardFlows/gatedContent) reward type instead. We recommend adding a prefix e.g. HEALTH-20 for Healthcare Workers - so you can run personalisation for each group using your CRM / CDP ## Unique codes Unique, or single-use codes let you give every shopper a different discount code. We require a CSV of these codes or can integrate directly with your preferred ecommerce platform or promotion service. Provide us with a single column CSV of discount codes. Install the [Gocertify Shopify app](/section/gettingStarted/integrateOnSite#shopify) by requesting a link from your Gocertify account manager. Create a discount in Shopify and name it using the following convention: `GC-campaignSlug-discountPercentage`, i.e. `GC-keyWorkers-20` for a 20% discount targeted at key workers.